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INSIDER TRUTHS: Common Real Estate Truths Exposed!
MYTH:
Joey Khan sells a lot of real estate. Perhaps Joey is too busy to pay attention to my listing or help me finding my home.
TRUTH:
Just like great restaurants are always busy, superior doctors have a heavy patient load, and the best lawyers have a large client base or like any other first-class professional for that matter. My success in marketing and selling homes and finding my buyers the best home has resulted in a busy schedule. But like a good professional, I have a system that takes care of all the details with proven results. This system contributes to outstanding customer service and support. My long list of satisfied clients speaks for itself. See what my past clients say about me.
MYTH:
A "discount brokerage” can do just as well and save you money.
TRUTH:
Successfully marketing a property in the competitive marketplace takes skill and resources. All of the promotional costs such as photos, brochures, printing, signs, advertisements, MLS fees, website marketing, direct mail, etc. are all paid for by me. How will a discount broker offer such a complete marketing campaign? Do they have a proven track record of success, or are they just using the lower commission to try to win your business? Do they have the expertise to guide you through the problems that often develop during the closing process?
Remember that you only actually pay a commission if and when your property sells. Many sellers have found that their commission with a discount broker was really zero, because their property never sold! And others had to pay an upfront fee and when their home did not sell, do you think the discount brokerage reimbursed them?
It is interesting to note that a discount broker does not have a dominant market share in any major city in Canada.
MYTH:
I should select the agent that suggests the highest list price.
TRUTH:
This is the oldest scam in real estate sales: Tell the seller what they want or like to hear, compliment the home, and agree to list it at an unrealistically high price just to get the listing. Then, after you have the listing for a few weeks, start telling the seller that they need to reduce the price.
I don't play any games. I will provide a well researched computerized Comparative Market Analysis (CMA) to determine the true realistic price that your home will bear in today's marketplace. The decision of which agent to list with and what price to ask are two completely separate decisions. Select your agent based on their credentials and track record, and then decide on price together.
DON’T FALL FOR THE HIGH LIST PRICE TACTIC!
MYTH:
Property condition is not that important to buyers.
TRUTH:
WRONG! Time and time again, a property that is in superior condition will sell faster and for a higher price than a home in average condition or lower condition. Buyers purchase properties that are most appealing, and a home in great condition with a reasonable asking price always tops the list. Sellers that invest in necessary repairs and keep their home clean and fresh always reap the rewards!
MYTH:
Empty homes are harder to sell than occupied homes.
TRUTH:
Surprisingly, vacant homes often sell faster for several reasons. A vacant home that is clean, in good repair, and priced fairly will usually sell fast because the rooms will appear larger without furniture and clutter, buyers can easily visualize their furnishings in the home, and most agents prefer to show vacant homes because they can go show the home at anytime without worrying about making appointments, etc.
MYTH:
Pricing a home for sale is a mystifying process.
TRUTH:
Your home will sell for what the market will bear. To determine the range of value for your home, it takes a solid knowledge of the market. And because every home is unique, your home will sell more near the high or low end of the range depending on its specific attributes like location and condition. I utilize a computer database along with extensive experience to help you decide where to set the price. It is not simple, but it isn't mystifying either.
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